How can I help?
Hiring a senior marketing leader can be expensive. With me, you’ll get the benefits of a seasoned marketer to advise and manage your marketing initiatives for a fraction of the cost.
Aside from the initial strategy work, my expertise is best complimented by companies with at least one junior marketer to assist with ongoing execution.
With over 10 years of experience leading various marketing disciplines, I can help you with a wide range of marketing needs:
Marketing Strategy
Brand Strategy & Positioning
E-commerce Strategy & Conversion Optimization
Customer Acquisition & Channel Strategy
Marketing Budgets
Email Marketing & Automation
Analytics, Marketing Software & Operations
Team & Execution Management
Graphic Design & Paid Social Ads
Ongoing retainers subject to availability
Resume / CV
Having spent most of my career working in-house for brands, I understand the importance of making every marketing dollar/euro count, working cross-collaboratively, managing teams effectively, and achieving results.
Experience
Fractional Head of Marketing/CMO
Self-employed
July 2024 to present
Chief Marketing Officer
UFODRIVE, the first all-electric car rental company.
Nov 2022 to July 2024
Head of Brand & Marketing
Tuune, personalized health tech for women.
Sep 2021 to Dec 2022
Head of Growth & E-commerce
PiperWai, indie personal hygiene products.
Jun 2020 to Sep 2021
Consultant / Partner
Theory Marketing Partners
Jan 2019 to Aug 2021
Co-Founder & CMO
Lilu, femtech products for new moms.
Apr 2018 to Apr 2020
Senior Marketing Manager
koi, designer medical scrubs.
Apr 2016 to Apr 2018
Marketing Coordinator
Marine Layer, lifestyle apparel brand.
Oct 2013 to Sep 2015
Education
Certification - Product Marketing
Product Marketing Alliance
2024
Master of Business Administration (MBA)
University of San Francisco
2013
B.A. English Literature
UCLA
2009
Volunteer Experience
Vice President
Helms Helps Foundation
Apr 2021 to Present
Skills & Experience
5 years GTM strategies for seed & series A brands
5 years in CPG
5 years in health, wellness, & skincare
5 years in tech (hardware & SaaS)
4 years in B2B
2 years in travel tech
12 years working with startups and SMBs
12 years of digital marketing & acquisition strategy
10 years marketing project management
8 years graphic design & creative direction
8 years in brand strategy & creative direction
8 years of effectively managing remote teams
Recommendations
“During her time consulting with OneThousandClub, Eliza brought not only deep marketing expertise but also a rare startup mindset—one that combines strategic thinking, cross-functional hustle, and a strong bias for action.
Eliza would be an incredible asset to any early-stage or scaling team. She brings heart, head, and hustle to the table—and I wouldn’t hesitate to work with her again.”
- Mel, Founder @ OneThousandClub
“Eliza has been instrumental in driving growth for UFODRIVE through strategic marketing and a data-driven approach in a high-pressure environment.
Eliza excels in B2C marketing and her expertise in e-commerce, customer acquisition, and retention strategies have been instrumental in UFODRIVE’s success.”
- Aidan, CEO @ UFODRIVE
“Eliza has a knack for understanding the end users' needs and tailoring brand and marketing strategies accordingly. Her skills in digital marketing, e-commerce, and go-to-market planning helped Theory clients grow and shine. She brings leadership, collaboration, and a passion for marketing that makes her a valuable asset to any team.”
- Andy, Founding Partner @ Theory Marketing Partners
“I'd hire Eliza again in a heartbeat, so make your move soon!”
- Nish, Marketing & Brand Consultant
“I am very impressed by how quickly she learns new skills and how eager she is to take on new challenges. Having worked at a growing retail brand, she understands many different facets of driving growth, from digital marketing to customer service.”
- Renee, Chief Marketing Officer @ Marine Layer
Get in Touch
