Resume / CV
Having spent most of my career working in-house for brands, I understand the importance of making every marketing dollar/euro count, working cross-collaboratively, managing teams effectively, and achieving results.
Experience
Fractional Head of Marketing/CMO
Self-employed
July 2024 to present
Chief Marketing Officer
UFODRIVE, the first all-electric car rental company.
Nov 2022 to July 2024
Head of Brand & Marketing
Tuune, personalized health tech for women.
Sep 2021 to Dec 2022
Head of Growth & E-commerce
PiperWai, indie personal hygiene products.
Jun 2020 to Sep 2021
Consultant / Partner
Theory Marketing Partners
Jan 2019 to Aug 2021
Co-Founder & CMO
Lilu, femtech products for new moms.
Apr 2018 to Apr 2020
Senior Marketing Manager
koi, designer medical scrubs.
Apr 2016 to Apr 2018
Marketing Coordinator
Marine Layer, lifestyle apparel brand.
Oct 2013 to Sep 2015
Education
Certification - Product Marketing
Product Marketing Alliance
2024
Master of Business Administration (MBA)
University of San Francisco
2013
B.A. English Literature
UCLA
2009
Volunteer Experience
Vice President
Helms Helps Foundation
Apr 2021 to Present
Skills & Experience
5 years GTM strategies for seed & series A brands
5 years in CPG
5 years in health, wellness, & skincare
5 years in tech (hardware & SaaS)
4 years in B2B
2 years in travel tech
12 years working with startups and SMBs
12 years of digital marketing & acquisition strategy
10 years marketing project management
8 years graphic design & creative direction
8 years in brand strategy & creative direction
8 years of effectively managing remote teams